Refrigerated bakery cases keep baked goods and other foods at safe temperatures while displaying them. These display cases come in various styles and sizes and offer different types of refrigeration. Forced air systems use fans to circulate cold air and are ideal for prepackaged items, bakery products and some deli applications. However, since the air moves in these cabinets, some foods can dry out if not covered properly.
Preserving Freshness
A refrigerated bakery case preserves the freshness and appeal of your mouth-watering desserts. They keep them at moderate temperatures and help customers quickly find their desired items. These refrigerated display cases are available in different styles to accommodate your business. Choose from a variety of sizes, glass thicknesses and service options. For example, some bakery countertop displays feature plexiglass sneezeguards that provide a safe distance between your customers and food products while offering a beautiful presentation of your sweet treats. For example, a countertop case is ideal for small businesses or restaurants that need to merchandise prepackaged grab-and-go items and bakery goods. These cases can be refrigerated (“wet”) or dry (non-refrigerated). They typically use forced air to circulate cold air, making them the preferred choice for packaged products, bakery goods, and some deli applications. However, this air movement can cause some items to dry out if they remain uncovered in the case for too long.
Tempting Tastes
When stored properly, baked goods like bread and donuts last longer. This is because starch molecules recrystallize more quickly at cooler temperatures. They can also be susceptible to mold and fungal deterioration, leading to significant financial detriments for bakeries. Studies have found that when people are presented with food items, they spontaneously represent tempting foods as unhealthy and neutral foods as healthy. In a feature listing task, participants were asked to list features typically true of four tempting foods (e.g., chips) and four neutral foods (e.g., rice). Participants listed more features related to eating simulations and hedonic enjoyment for the tempting foods than for the neutral foods. This can be a powerful marketing tool, as consumers respond to subtle cues such as scent and packaging that signal freshness and quality. This is one of the reasons why it’s important to purchase bakery cases with appropriate merchandising features.
Boosting Customer Satisfaction
Bakery cases provide a safe distance between customers and food items that aren’t in packaging, helping businesses follow COVID-19 safety guidelines while keeping their products attractively on display. They also act as practical sneeze guard shields to keep unpackaged items free from germs and bacteria that can spread to other customers. Those looking to boost customer satisfaction while keeping their bakery items fresh should consider refrigerated bakery cases with an open front for self-service or a rear door to allow employees to load orders and serve customers. Many of these models are made with tempered glass or acrylic, stronger and less likely to break than traditional glass. The taste and courtesy indicators are considered the highest priorities for improvement in quadrant A of IPA, so this bakery should pay special attention to its recipes and customer service. This can be achieved by improving the ingredients and training staff to handle complaints, questions, and concerns effectively.
Increasing Sales
Ultimately, your customers will buy your treats based on their visual appeal. Ensure that your bakery cases always look their best by keeping them stocked with the freshest, most appealing items. Modern refrigerated bakery and deli cases come in various sizes to suit your business needs. You can find curved or straight front glass designs and many options feature illuminated interior lighting to help your food stand out. Adding a bakery or deli case to your storefront helps maximize sales and increase customer satisfaction in your restaurant, cafe, diner, or coffee shop. Ensure you select a model that maintains safe serving temperatures for the items your customers want to enjoy.